1. Why is it important to eat breakfast?
Breakfast is an important time to re-fuel the body and brain with energy and nutrients after a night’s sleep, getting it ready to start the day. Breakfast cereals are the most nutrient-dense, tasty, convenient and typically lowest calorie breakfast options.
2. Did you know breakfast cereals;
· Provide Irish teens with 11% of their daily fibre requirements
· Number 1 source of Whole Grain
· Are part of the solution to obesity
· Those who eat a cereal-based breakfast (including pre-sweetened cereals), have a lower BMI than those who (a) skip breakfast, or (b) choose an alternative breakfast.
3. Why is skipping breakfast a bad idea?
Skipping breakfast means less essential nutrients and fibre. Research shows that essential nutrients missed at breakfast are not made up during the other meals of the day.
4. Where does the term breakfast come from and what does it mean?
Breakfast literally means ‘breaking the fast’ after sleeping at night time. Most people do not eat for up to 12 hours between the time of their evening meal and breakfast on the following day.












